Huntsville Times Article: “…A Great American Business Story Full Of Snow”

The Snowman Himself

By Mike Marshall, The Huntsville Times

December 18, 2011, 7:54AM

LEXINGTON, Alabama – Hard by the Tennessee line, where the town hall proclaims this town of about 750 as a place that never meets a stranger, is a former magician who, surprise of surprises, has pulled off his most profitable act. Francisco Guerra has turned snow from northwest Alabama into a fortune. “It’s a great story, a great American story,” he announces in his company’s 45,000-square-foot building on Lauderdale County 71…

GSE Donates Helicopter; Cadillac Ad & Weather Channel Debut

GSE Donates Police Helicopter

December 15, 2011 — Lexington, Alabama-based company Global Special Effects (formerly known as SnowMasters) donated to Rogersville Police Department of Rogersville, Alabama, a helicopter to use as a greatly-needed resource in this region of the state.  Chief of police Terry Holden stated, “It is an amazing resource to track thefts and missing people.”

In today’s news, Cadillac will debut its new commercial featuring the full range of Global Special Effects/SnowMasters products in use.  Also, last night (sorry) and tonight (yay!), The Weather Channel will be airing its Epic Christmas specials, which GSE’s own Shane and Gary attended about a month ago.  (See related post below for more information on filming locations and Facebook pictures with Reuben Studdard).

Related articles

• Global Special Effects on The Weather Channel (globalspecialfx.wordpress.com)